What is “Kaiwu”?

Every brand has its own story, and for us, the name “Kaiwu” carries deep cultural meaning and reflects our aspirations for the future. This name comes from an ancient Chinese classic called Tiangong Kaiwu (The Exploitation of the Works of Nature), which shows our respect for nature and craftsmanship and our belief in creativity, innovation, and the passing on of tradition.

Tiangong Kaiwu: The Beauty of Everything Begins with Nature

Song Yingxing, a brilliant scientist during the Ming Dynasty, wrote Tiangong Kaiwu. It's often referred to as China’s ancient encyclopedia of craftsmanship and technology. The book covers everything from papermaking and printing to weaving and metallurgy, all starting with the idea of “Tiangong,” or “Heavenly Craft.” This term refers to the wisdom and creativity that nature has gifted humanity—the very origin of everything that’s created. For us, the name “Kaiwu” represents the idea of opening up the wonders of nature and discovering the beauty in craftsmanship.

To us, “Kaiwu” symbolizes the connection between nature and human creativity. We believe that true beauty comes from the fusion of nature and craftsmanship. Every piece we create, whether it’s our incense or other handcrafted items, is a manifestation of the wisdom of nature and the ingenuity of human hands.

Craftsmanship: Bringing Ancient Art into Modern Life

At Kaiwu, we’re passionate about bringing Chinese intangible cultural heritage into modern life, offering products that are more than just things—they’re bridges to culture and emotional connection. Our name, “Kaiwu,” reflects this mission to honor traditional craftsmanship and make it relevant in today’s world. We want to open up a new chapter for craftsmanship, one where ancient art can find its place in the fast-paced, modern life of today.

We hope that, through our products, our customers can experience the purity and charm of traditional craftsmanship, while adding a touch of mindfulness and beauty to their daily routines.

Looking Ahead: What “Kaiwu” Represents for the Future

“Kaiwu” is not just about honoring the past—it’s also about the future. We believe that, in today’s busy world, real value comes from things that connect with the soul. Whether it’s the creation of each incense stick or other handcrafted items, we want to inspire our customers to seek a deeper sense of meaning and beauty in life.

“Kaiwu” is a bridge that connects ancient traditions with modern living. We want every customer to feel the resonance of nature and craftsmanship in their everyday lives. It’s more than just a brand name—it’s a lifestyle, a commitment to pursuing beauty, and an invitation to explore deeper cultural connections.